Jamaican Sport To Serve Up Digital Projects
Football TV channel and Virtual Sports Museum will inject monies back into the island
Jamaica has long been admired for its sporting prowess but now, thanks to modern technology, the island will proudly be able to showcase some of the achievements on devoted television channels.
Imminently is the launch of the Jamaica Football Federation’s (JFF) digital TV station at www.jff.live.
And yesterday it was announced that a Virtual Sports Museum will begin to be developed as from 1 April.
The JFF, which recently landed a lucrative shirt deal with Umbro, will soon be broadcastling its own TV channel islandwide.
And with 20-year-old Leon Bailey, who plies his trade with German giants Bayer Leverkusen, potentially donning a jersey for Jamaica’s Reggae Boyz in the near future – as well as the possibility of iconic athlete Usain Bolt expressing a genuine interest in taking up professional football – there could be a feast of football on the horizon.
Bolt will be among those who heavily feature in the Virtual Sports Museum, which will trace and showcase Jamaica’s performance in sports – including the famous legacy of the first Bobsleigh team whose incredible story made it to Hollywood with the legendary 1993 movie Cool Runnings.
A memorandum of understanding (MOU) was signed yesterday for the Virtual Sports Museum with ReadyTV, the channel developer and pay TV operator.
The creation of the Virtual Sports Museum is one of the projects for Jamaica’s 55th year of Independence, announced last year by the Government.
Florette Blackwood, the senior director of Sports Development and Monitoring in the Government’s Ministry, explained: “For those who cannot physically visit Jamaica, they will be able to see everything virtually.
“It’s one way of generating revenue and resources to ensure that the museum is maintained at the highest level.”.
Since the injection of cash from Umbro’s shirt sponsorship for the Boyz, JFF President Michael Ricketts has been enthusiastically looking at projects as well as stabilising the squad in order that they have a shot at reaching future World Cup finals.
Ricketts said: “As the governing body for football in Jamaica we must be willing to explore creative solutions for the challenges we face.
“JFF Live (TV channel) is an innovation that, alongside other platforms, will keep football fans fully up-to-date with Jamaican football and will provide extra benefits to our sponsors and business partners.
“We expect our channel to become a valuable revenue-earner in the future, which is important to the development programmes we intend to pursue.”
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