Cornwall Broadcasting Company Launches Mello TV in Montego Bay, Jamaica
General Manager of Mello Television Maia Chung indicates that the starting of Mello TV is not just a start of a new competitor in the Jamaican media market place, but a part of the history of the Jamaican nation.
After 35 years of being acknowledged as a city, Montego Bay’s first ever free to air channel TV station is newly launched Mello Television.
The Cornwall Broadcasting ownership wants to use the organization to further the development of the city of Montego Bay by job creation domestically, and through focus on the city spur investment in the city that is expected to result in jobs and development in key areas.
Mello Television as a forerunner in digital operations is employing all platforms along this system to put Jamaican television literally in the hands or televisions globally through its Mello Television HDTV sticks, which once programmed by the company can be shipped anywhere in the world, once ordered giving the buyer high quality Jamaican content.
This has never been done before and should revolutionize Jamaican content dissemination. The sticks once programmed plug into any flat screen and are usable once wifi is available.
Mello Television launched its operations, first in Kingston on Friday October 30-2015, at Mandela Park in Kingston Jamaica. Friday November 6-2015 marked the company’s second launch in its hometown of Montego Bay. The Cornwall Broadcasting team planned two launches one for the capital city of Kingston where Mello Television has offices as well.
As at Friday November 6 -2015, the final launch marked the official beginning of MELLO TV rolling out its programming to the nation and the globe. The national television landscape of Jamaica will forever be changed. The date marks the start of official transmission by Cornwall Broadcasting Limited; through its revolutionary medium Mello Television. Mello Television will be is the first nationally broadcasting TV station to be started in the nation’s second city.
According to the company’s ownership Cornwall Broadcasting Company, a unique approach to its delivery, also entails the Cornwall Broadcasting Company owning all its servers and its digital platforms. Chief Executive Officer of the Mello entity, Al Robinson is confident that this will ensure Mello Television’s ability to broadcast to unlimited viewers.
He adds that this will not only be a national aim, but says his team is aggressively going after regional and international viewership. This will extend to all global fans of brand Jamaica as well as the multiple millions that make up the Caribbean Diaspora.
Mello Television’s inevitable incarnation will be a free to air as at 2018. The work has already begun and continues assiduously through the roll out of Mello Television on a variety of platforms.
Mello Television is a fully digital content disseminator, out flowing content both local and international in pure High Definition.
As at June 2015 the company perfected its Mello Digital app, which is a free downloadable app for Android phones, Apple devices, Smart TVs, Tablets, Laptops and desktop Computers.
The app represented the first wave of Mello Television’s take over leading into its October and November launch dates.
The Cornwall Broadcasting Company is also partnering with cable companies to make Mello Television and its offerings available to all of Jamaica – before the official free to air switch over via FTA-DTV in 2018.
Mello TV wants content consumers, to receive new and different programming that will incorporate news, sports , weather, entertainment, lifestyle, movies, current affairs programmes, documentaries and several new style of programmes not being done by other national free to air operators,.
The company’s tag line is Mello TV …Everywhere.
Currently as well as downloading the app, consumers can see Mello TV’s test transmissions leading to its official launch, or view the station on www.mellotv.com… or Cornwall Cable 112.
The Cornwall Broadcasting Company is encouraging people to request Mello TV from their cable service providers.