Norse Atlantic Airways Launches Inaugural Flight to Montego Bay, Jamaica

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Norse Atlantic Airways successfully launched its first flight to the Sangster International Airport in Montego Bay on December 1.

The flight, originating from London, UK, carried 188 passengers and crew members, marking the commencement of a new chapter in the island’s tourism sector.

The airline has ambitious plans to operate four weekly flights, scheduled on Mondays, Wednesdays, Saturdays, and Sundays, throughout the Winter Season, significantly boosting connectivity between the United Kingdom and Jamaica.

The move has been met with enthusiasm by key stakeholders in the Jamaican tourism industry.


Joy Roberts, Executive Director of Jamaica Vacations (JAMVAC), highlighted the importance of Norse Atlantic’s entry into the Jamaican market.

Recognising Jamaica as the number-one Caribbean destination for UK travellers, Roberts expressed excitement about the increased airlift, emphasising the opportunity for Jamaican travellers heading to London with premium economy and economy seat options.

Bård Nordhagen, Norse Atlantic’s Commercial Director, shared his enthusiasm for the airline’s Caribbean market entry, describing the journey as a “beautiful flight.”

Nordhagen emphasised the company’s commitment to expanding the market, making Jamaica more accessible to a wider audience.

He pointed out the unique appeal of Jamaica, combining pleasure, business, culture, music, and recreational activities that resonate with European travellers.

“We do really believe in having a resilient business model. Now we’re going to do winter, and we want to succeed, we want to learn, and we want to understand how we can expand from there,” Nordhagen stated, underlining Norse Atlantic’s vision for the Jamaican market.

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