Usain Bolt’s Tracks & Records To Open In 15 Locations Across the UK

Usain Bolt’s Tracks and Records is on course to open in 15 new locations across the United Kingdom.

The restaurants are all expected to be opened within five years courtesy of a contract between Jamaican-based franchise company FRANJAM and the United Kingdom (UK)-based Casual Dining Restaurants Group (CDRG).

Bolt is a key partner with the Jamaican-themed restaurant which bears his name.

FRANJAM’s Managing Director, Gary Matalon is quoted by Tracks & Records as saying:

“This is a significant milestone in the company’s development. When we created the Tracks & Records concept, it was done with these major markets in mind. The UK has been a key target market for us since the conceptualisation stage over seven years ago, and there is no greater satisfaction than to see it unfold in this way,” stated FRANJAM’s Managing Director, Gary Matalon.

“For Jamaica, I believe this signifies the first time a local, home-grown concept has evolved into becoming an international franchise. This confirms Brand Jamaica’s potential and gives us widespread hope that we can export many other Jamaican brands through this business model.”

Bolt also shared his elation regarding the restaurant’s expansion plans:

“I’m happy to be able to share a taste of the Jamaica that I know and love with the rest of the world through the opening of these restaurants across the UK. London has always been a special place for me, and I thank Aly and CDRG for giving us the opportunity to share our vision and our culture with you all.”

Source: Tracks & Records

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