Jamaican Reggae & Dancehall Artistes Pricing Themselves Out Of Work
As a booking agent, I have been noticing a trend that I think needs to be addressed.
A lot of, if not most, Jamaican reggae and dancehall artistes seem to be pricing themselves out of the market.
I do bookings for a few events in Europe. Because I know that most reggae/dancehall acts look to that region for work. I always try to seek out Jamaican talent (both established and emerging) to try to get them on my shows. Sadly, their requirements have gotten so out of hand that I find myself hiring mostly entertainers from Africa and the United Kingdom.
Reggae and Dancehall music are now being produced all over the world. Therefore, the industry is more competitive. Investors, promoters etc. are no longer just looking to Jamaica for these genres. Granted, Jamaica is still considered the home/leader in the reggae/dancehall field, but artistes must realise that if their fee and entourage is too demanding that promoters will look elsewhere.
Expecting a promoter to hire and pay you 2,000 euro and up, plus fly you, your manager and someone else, when you have no hit and therefore cannot pull a crowd, is ridiculous.
I hope I have not offended anyone with this article, but I am currently in the process of booking for two upcoming events in that territory and the requests I am getting are so far gone that I had to write this.
By Maria Jackson – Email me at [email protected]
Remember to share this article on Facebook and other Social Media Platforms. To submit your own articles or to advertise with us please send us an EMAIL at: [email protected]
- Do Something For Our Currency Mr Prime Minister - August 15, 2018
- An Awakening: JLP And PNP Taking Small But Necessary Actions To Defeat The Jamaican Crime Monster - July 27, 2018
- Will Andrew Holness End The Demeaning, Entrenched Garrisons In Modern Day, Independent Jamaica? - July 23, 2018
- ILL ADVISED POLITICAL CONSULTANTS: Saboteurs of Jamaica’s Development? - July 10, 2018
- Lives Ruined By Empty Promises From Rich, Callous, Greedy Politicians - July 5, 2018
- Free National Healthcare In Jamaica – Promise Or Peril? - June 18, 2018
- Black Blood: Trace The Family Tree - June 16, 2018
- A Flicker Of Hope: Peter Phillips And The PNP Envision A New Jamaica! - June 15, 2018
- Impressive Quality Leadership: Andrew Holness’s Outstanding Mid Term Scorecard - June 11, 2018
- “76” Clancy’s Journey - June 3, 2018