Jamaican-Born Franchise CEO To Be Featured on CBS’ Under Cover Boss
Undercover Boss is a popular television franchise series that features the experiences of senior executives working undercover in their own companies to investigate how their firms really work and to identify how they can be improved, as well as to reward hard-working employees.
Now a highly successful Jamaican-born man, Lowell Hawthorne – the current President and CEO of Golden Krust Caribbean Bakery & Grill, will be featured on the Emmy Award-winning series.
Each episode of Undercover Boss features a high-ranking executive or the owner of a corporation going undercover as an entry-level employee in his or her own company.
The executives alter their appearance and assume an alias and fictional back-story. The fictitious explanation given for the accompanying camera crew is that the executives are being filmed as part of a documentary about entry-level workers in a particular industry, or a competition with another individual with the winner getting a job with the company.
They spend approximately one to two weeks undercover (one week being the norm in some editions, such as the U.S. version, and two weeks in some other versions, such as the Australian edition), working in various areas of their company’s operations, with different parts and in most cases a different location each day.
They are exposed to a series of predicaments with amusing results, and invariably spend time getting to know the people who work in the company, learning about their professional and personal challenges.
At the end of their time undercover, the executives return to their true identity and request the employees they worked with individually to travel to a central location—often corporate headquarters.
The bosses reveal their identity, and reward hard-working employees through promotion, or financial rewards; while other employees are given training, better working conditions, or, in extreme cases, termination.
Golden Krust was founded in 1989 as the vision of Jamaican immigrants Lowell Hawthorne and his 10 siblings and extended family.
As one of the fastest growing franchises in the U.S., there are now over 120 franchise restaurants in nine US states, serving traditional Jamaican cuisine that has come to delight consumers of all backgrounds.
The Undercover Boss episode featuring Mr Hawthorne will air Sunday, May 22 (10:00-11:00 PM EST/PST) on the CBS Television Network.
See more about Golden Krust in the video below:
Source: CBS19
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