Bolt is the New Face of Australia’s Second Largest Telecommunications Company

Usain Bolt has inked a deal with Australia’s second largest telecommunications provider.

According to Irie FM, the Jamaican is to appear in a documentary-style advertising that features the Optus brand across television, mobile phones and the internet in Australia.

Acting managing director of products and devices at Optus, Ben White, said, the Olympian bolt is relentless in his pursuit for excellence and it seems only fitting that Optus would engage with arguably one of the greatest and most renowned athletes in the world today.

The CEO says Bolt’s drive for relentless improvement, is also a philosophy that Optus has employed in its business operations.

 

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