Tourism Minister Sets Sights on 500,000 Canadian Visitors by 2025 in Ambitious Tourism Growth Plan

Tourism Minister Edmund Bartlett – Screenshot via Youtube

Jamaica’s Minister of Tourism, Hon. Edmund Bartlett is aiming for the country to attract 500,000 visitors from Canada by 2025.

Describing this goal as “ambitious but achievable,” Minister Bartlett announced this objective as part of Jamaica’s broader plan to welcome 5 million visitors and earn $5 billion in tourism revenue by the same year.

Minister Bartlett disclosed this ambitious plan ahead of his departure to Canada, where he is joined by senior tourism officials.

The visit aims to kickstart a five-day ‘winter marketing blitz,’ during which Jamaica will seek to engage critical travel partners in the Greater Toronto Area.


Speaking about the target, Minister Bartlett emphasised Canada’s importance as Jamaica’s second-largest tourism market.

Currently, Jamaica receives just over 300,000 visitors from Canada, and the goal is to surpass the peak of 400,000 visitors seen in 2010.

Minister Bartlett expressed confidence in achieving this milestone, citing data and evidence that indicate the Canadian market’s readiness to contribute significantly to Jamaica’s tourism sector.

“This initiative is about that – getting more airlift,” Minister Bartlett explained.

“We are going to be talking with Air Canada, WestJet, Canada Jetlines, our new partners, and others to bolster the airlift out of Canada.”

Minister Bartlett’s visit to Toronto followed discussions with Canadian travel partners at the JAPEX (Jamaica Product Exchange) trade show, which took place at the Montego Bay Convention Centre from September 11 to 13.

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