Watch: Virgin Media’s Incredible Tribute to Usain Bolt

With the Olympic Games in Rio now less than a month away, Usain Bolt has received an absolutely incredible tribute from British Telecommunications company Virgin Media.

The ad which runs for a little over a minute and a half is narrated by Michael Johnson, the American sprinter who currently holds the world and Olympic records in the 400 m.

The carefully thought out ad uses several clips that each appear to be 9.58 seconds in length – the current world record for the men’s 100 m which is held by Usain Bolt.

“Put yourself in Bolt’s shoes, race through his record breaking 100m time of 9.58 seconds and discover what it feels like to #BeTheFastest” says Virgin Media in a segment of their caption for the video:

See it below:

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