The world’s fastest man, Jamaica’s Usain Bolt has been announced as the face of the new sporting insole company Enertor.
The company’s website states that ENERTOR™ insoles use patented D3O® technology – a smart material that cushions the foot when moved slowly, but locks together on impact to absorb and disperse energy, before instantly returning to its flexible state.
This unique characteristic provides enhanced shock absorption and gives proven energy returns of up to 36 percent.
Check out the video below:
Campaigns for the company featuring Bolt will reportedly run across Tv, print, digital, social support and paid display, online and in-store activation.
Bolt currently has deals with several companies including Gatorade, Puma, Digicel, Virgin Media, Hublot, among others.
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