Usain Bolt takes on the role of lady and baby in new Advertisement

Jamaica’s Usain Bolt is known for his supreme talent on the track but he is also renowned for his gestures, intimidating tactics and of course his jovial personality.

Virgin Media Inc. is a company which provides fixed and mobile telephone, television and broadband internet services to businesses and consumers in the United Kingdom.

The company was formed in March 2006 by the merger of NTL and Telewest, which created NTL:Telewest. A further merger with Virgin Mobile UK in July 2006 created the first “quadruple-play” media company in the United Kingdom, offering television, internet, mobile phone and fixed-line telephone services.

Created by BBH, this new advertisement shows the whole Bolt clan simultaneously using Virgin Media’s superfast broadband service to perform their favourite tasks. The Jamaican sprinter takes on a range of roles including a cheeky baby Bolt and a mischievous Mrs Bolt whose favourite athlete is Mo Farah.


We hope you will enjoy this AD as much as we did. Do you think dressing as a female emasculates him? Let us know your thoughts in the comments!

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Kadian Mullings
8 years ago

funny! i like it. but dem couldnt use a betta wig? funny tho