Jamaican men -The love of ‘Browning’ Aka ‘Chrome Skin’

Bleaching is as trendy as smartphones, Chinese accessories and knock-off brand name clothes. 

Brown women have an advantage claimed a ‘bleachers’ after dipping her hand into a bucket of hydroquinone based chemicals. She spurts ” Girl you nah touch up your face. When you black it coming like you invisible. No man no see you”. I batted my eyelids for dramatic effect even though she said it in a comical tone.

Women who go natural nowadays will say that they do not get as much attention as the women who bleach, wear plastic on their heads and layers of make up. As a matter of fact one lady told me that”Bleaching is a form of status since the bleaching is expensive and you know when some people broke, “dem start to get back-black”. Men also know that “Chrome Skin” is not cheap and to date a ‘bleachers’ is to take on the responsibility of buying her products which can range from anywhere near three thousand Jamaican dollars to ten thousand per forth night.It was Buju Banton who first said that “Most of All mi love mi browning” and the King of Dance hall also dated ‘browning’ Carlene. Statements like these by popular entertainers like Buju Banton undoubtedly helped to give the older generation the notion that brown skin people had an advantage in this society. A belief with Shadist roots from the days of colonialism and slavery.

some reasons why people bleach their skin to look fairer browner
Image Source: filmclique.com

A girlfriend once said to me after seeing how men reacted to a passing light skin girl. ” A just the brown skin she have, if you picture her black, she ugly no wah.” Her brown skin gave her an advantage by birth. Some people will deny this colour issue but these young men as soon as they make some money are only interested in “wifeying” a browning, bleachers or not for whatever it is worth. “The light skin girl is as much a part of his social image as his vehicles and his house”. One dark skin lady offered. ” Black woman only good for black man when them poor cause the browning them expensive but as soon as them rich, browning inna front seat”

When I was a child we would sing that ” Black is beauty and red is corruption” but everywhere I looked I remember seeing ‘brownings’ in respectable positions. As a matter of fact the prettiest girls in schools were often either of Mongoloid or Caucasian descent. Black girls did not stand a chance in the small community pageants. Now my female peers are mostly ‘brownings’. Many who have experimented with this toning of skin will say that it works. Men trip over each other to be with a hot girl. Bleaching has become the hot girl’s trademark, “Can’t compete with a bleachers if you black like tar”. It is becoming more rare to see a black girl and according to men ” Thank God for false hair and bleaching…now there are no ugly girls left in Jamaica”

Thanks to Vybz Kartel many more Jamaican men are lightening their complexion. Even so called Gangsters “bleach out” as a status symbol. Girls will scream. ” Lord a suh the bleaching fit him, the colour just make him look cute.”  ” Girl him hot, mi just love him bleaching”.  Not all females are fond of the ‘bleaching’ as some girls claim they look just like the original ‘brownings’, face white like flour and penis blacker than Spice. One christian lady I know once spat in utter contempt. ” Some a them favour day ghost! A don’t know why them must do themselves like that with the blue vein a show inna them foot”

Some are aware of the claims that bleaching might lead to skin cancer and the risk of destroying the melanin in their skin. Some consider it a small price to pay for “browning” out for Christmas or “tunning it up” for ATI. Afterall the brown complexion will attract someone who can pay the medical bills. When night falls and the bleachers put on their “Cover Girl” and go beneath the Disco Lights, they are as pretty as the Chrome on the men’s Vehicles. Some men are woefully disappointed and share jokes of going to bed with one woman and waking up with another for the ‘Chrome Skin’ at night looks like a pitchy patchy, tie and dye clown in the daylight.

It is really hard to love yourself as you are when everything around you points to something else as the gold standard of Aesthetics. Women say it is harder to get men interested in them if they are their natural complexion and that the acquired brown skin does the magic. In contrast it may seem that being a “chrome skin” might not be the key to a man’s heart as man. ” Clean and brown” get exploited and used just as the natural women on the street. In fact across section of bleaching women can be seen with faces substantially browner than their torso and several children at their feet. It seems it takes more than being a ” browning” to keep a man around and make some serious investment.

One thing is for certain, Chrome Skins are here to stay.

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Crystal Evans

Crystal Evans was born in Westmoreland Jamaica. She is the author of several books centered on her experiences growing up in rural Jamaica and the Jamaican cultural nucleus. She is a voracious reader.

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Henry Jamaica
Guest

Great article. People who bleach really are silly. It is sad though

Toney Smith
Guest

Unu fool no raas!!

Oprah Articulate Isaacs
Guest

What is happening in this world?? These people are crazy!!! Bleach out my skin jus fi get a hype, or worse yet, a man!!! no sah…. y’all need to wake up and know your worth!!! beauty is not just skin deep it is soul deep. The men who habitually run after the “brownings and bleachers” are very shallow and stupid!! I will say no more

Oprah Articulate Isaacs
Guest

What is happening in this world?? These people are crazy!!! Bleach out my skin jus fi get a hype, or worse yet, a man!!! no sah…. y’all need to wake up and know your worth!!! beauty is not just skin deep it is soul deep. The men who habitually run after the “brownings and bleachers” are very shallow and stupid!! I will say no more

Dave Clarke
Guest

I read what you wrote but I simply cannot believe what you wrote. Speaking from personal desires, give me natural every time. But then again, I don’t really care about skin color. It is character coupled with natural beauty that excites me.

Marvin Matthews
Guest

nothing sadder than a outdoor cat pretending to be an indoor cat.

Kayon Williams
Guest

I enjoyed reading this article, very enlightening

Alexandra Burke
Guest

Such hatred of one’s self is rather disturbing. It really saddens me to know that the effects of slavery is till being passed down generation to generation……have they forgotten the words of Bob Marley? ” emancipate yourselves from mental slavery..”

Jacqueline Cooper
Guest

Self hatred!

Paul McCathy
Guest

Marvin Matthews
nothing sadder than a outdoor cat pretending to be an indoor cat.
This crack me up … real talk.

Peter Bowens
Guest

this bleaching thing must stop. As a matter of public health concern the Ministry of health must do something about it. It must be viewed in the same category as anorexia or any self destroying habit. these women need psychological help. they are crying out for help this is a disease that must be treated

Shenelle Thompson
Guest

People must stop reference Buju Banton song because the “Browning” that he refers to is the same ones we refer to as “black woman”. If unu wah bleach and damage unu self don’t try to justify it bout man nah look pan unu! A man must love and accept you as you are like wise vice versa

Shenelle Thompson
Guest

People must stop reference Buju Banton song because the “Browning” that he refers to is the same ones we refer to as “black woman”. If unu wah bleach and damage unu self don’t try to justify it bout man nah look pan unu! A man must love and accept you as you are like wise vice versa

Gayla Mur
Guest

You all criticizing people who bleach ( I don’t) but fail to call out our own Prime Minister who does same, but in a more sophisticated way. The little ‘black’ girl from Wood Hall St. Catherine now turn white.

G Allen Meekins
Guest

Bleaching is truly a form of self hatred to change ones pigmentation is unnatural.

Karen Goodall
Guest

pitchy patchy in di mawnin? serve u rite…yu shoulda get a fake vajayjay too……man dem faker dan oooman

Anthony Armstrong
Guest

So sad.

Charmy Blackwood
Guest

I never see s goodlooking bleach out face gyal yet

Cherilyn Jarvis
Guest

It dont look good at all people need fi stop it

Jeneive Wright
Guest

I never see or hear anything that is more crappy

Meshia Francis
Guest

Dark skin women are just as beautiful as brown women. I’ve often found myself jealous of them In fact. Bleachers look like walking dead zombies. Oonuh fi tap it!

Meshia Francis
Guest

People really believe that bullshit still to this day in Jamaica?

Earl Vassell
Guest

Black is the best. I love natural things.

Maroon Books
Guest

Crazy! Don’t you all see that you are still succumbing to slavery mentality?

Sonia Roberts Chin-Young
Guest

Take this product off the market!

Dee-Ann Minto
Guest

Crazy talk
Wen they have kids won’t they be dark skin?

Barbara Lodge Golding
Guest

It is very sad that the color of your skin depict who you are. Jamaicans should emancipate themselves from mental slavery. Slavery is still alive your minds detox yourself from this madness.

Junior Jones
Guest

If these women class themselves as intelligent then why have they not yet learned that they need to take advantage of their natural selves and question society’s demands. Who sells the chemicals to enable women to practice this horrendous act and how much money are they making from this? Do the celebrities singing about this have shares in the companies distributing this rubbish. As Malcolm X stated ” Who taught you to hate yourself from the top of your head to the soles of your feet”.

Junior Jones
Guest

Education is real power.

Junior Jones
Guest

This is a horrible practice. It’s disgusting.

Junior Jones
Guest

Disgraceful

Hannu Savolainen
Guest

No way, black is beautiful, no doubt about that!

Lioness Davis
Guest

When I went homecto JA for the first time (raised in europe) many jamaican guys bigged me up and called me empress because of my skin, that felt really great, so for me this is odd to read that bleaching is so big there and seen as a negative, but then again. I didnt spend that much time in kingston etc, if that makes a difference?
Here in Sweden it is hard enoguh being black but I still don’t let that change me. But many girls do bleach their skin her too. It’s scary.

Relentlessly Ambitious Hinds
Guest

Aargh boiii judgement is everywhere. By the way Buju was referring to his gun when he said “but most of all me love me browning” how ppl bleaching concern unuh??? Answer??? As for vyb kartel mi nuh y pan gods earth unuh hate the man so!!!!! Unuh putting up these articleS like unuh feel ppl care what unuh say!!! Y u don’t write an article about “why most pastors rape?” Y so much gay and lesbian in a the country?? Y Portia a legaliZe weed??? Unuh touch them issue deh and stop watch ppl!!! Gosh unuh irritating sometimes!!! As addi… Read more »

Trevor McPherson
Guest

These woman who bleach themselves lack self esteem. they are the ones always get hurt ,Because they are not natural

Marjorie Bailey
Guest

Silly rabbits!

John Rosser
Guest

Good read learnt a lot but still dont understand it

L Steve Mclean
Guest

Willie Lynch syndrome…. That’s all.

Judith Black
Guest

I love ❤ my blackness.

David Walcott
Guest

It’s the plantation legacy, which was embedded in our fore parents

Meshia Francis
Guest

Dark skin women are just as beautiful as brown women. I’ve often found myself jealous of them In fact. Bleachers look like walking dead zombies. Oonuh fi tap it!

Meshia Francis
Guest

People really believe that bullshit still to this day in Jamaica?

Dee-Ann Minto
Guest

Crazy talk
Wen they have kids won’t they be dark skin?

Karen Goodall
Guest

pitchy patchy in di mawnin? serve u rite…yu shoulda get a fake vajayjay too……man dem faker dan oooman

Maroon Books
Guest

Crazy! Don’t you all see that you are still succumbing to slavery mentality?

Barbara Lodge Golding
Guest

It is very sad that the color of your skin depict who you are. Jamaicans should emancipate themselves from mental slavery. Slavery is still alive your minds detox yourself from this madness.

Cherilyn Jarvis
Guest

It dont look good at all people need fi stop it

G Allen Meekins
Guest

Bleaching is truly a form of self hatred to change ones pigmentation is unnatural.

Charmy Blackwood
Guest

I never see s goodlooking bleach out face gyal yet

Sonia Roberts Chin-Young
Guest

Take this product off the market!

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